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SEO Information and Techniques Tutorial
Search Engine Optimization (SEO) is a process in which website designers optimize their sites to receive a large amount of organic visitor traffic by ensuring that they appear high in the search results pages (Serps). Optimizing a website properly involves a lot of work. And it's not something that can be accomplished overnight. Organic search results aren’t purchased like sponsored ads. And they require a tremendous amount of time, energy and persistence to achieve great results.
You might be wondering why performing proper search engine optimization is so important. Well, one of the many reasons is because it offers the best return on investment in reference to gaining online visibility. There are only two ways that your website will be displayed during a search for your products or services. You can quickly put a site in place and then afterwards pay either Google Adwords, Bing Ads or some other much smaller network to display your advertisements, which may bring in some leads. Or you can invest your time and energy into tweaking your website to show in higher search engine results pages positions, just below the paid ads, in the organic search results. Dollar for dollar, a properly designed website will definitely bring in leads at a tremendously lower cost than if you only focused on your Adwords campaigns. With Adwords you could easily spend hundreds of dollars a day for leads that might not even convert. And even if they do, depending on what you’re selling or the services that you provide, you might not make that much of a profit once you calculate the cost of the sponsored ads clicks into the mix.
If you ask an Adwords specialist, they will swear that you can make money with the paid ads. And they will be correct to a certain point, but definitely not on all. If you have to pay $8.00 in sponsored ad clicks just to make a single $12.00 sale, is that really helping your business the way you need it to? And also, since working with Adwords is a separate job in itself, would you be willing to hire another company to manage your Adwords campaigns? Or possibly handle those campaigns yourself, because getting returns from Adwords requires a lot of work. It’s a lot easier to lose money with paid advertising than it is to gain money from it. And even if you manage to master the technique, you’ll still have the other online business advertisers to compete with. Think about it like going fishing at your favorite spot on the lake. And once you get to your spot, you discover that there is a televised fishing tournament in progress and boats are everywhere. And the icing on the cake is, every other boat out there on the water is larger and more expensive than your boat. That’s what paid advertising is like on the major networks today. It’s straight cut-throat out there. Businesses are going broke over bidding just to get their advertisements at the very top of the first page of search results. Unfortunately it can be a struggle to achieve organic search results as well, but you’ll lose a lot less money by pursuing the SEO approach when compared to paying for sponsored advertisements. Plus, over time the benefits can steadily increase. But make no mistake, if you have a business that you’re trying to advertise online, the search engines definitely aren’t your friends. They’re equivalent to the bully that you dealt with in school that was always chasing after you for your milk money. If they had their way, they would probably have us all on the twentieth page of organic results to help force more of us to pay for their sponsored advertisements. It’s a shame that they have gotten so greedy, but it’s something that we must all deal with while promoting our products and services online.
Things are different when you have your site formatted properly for organic results, because you don’t have to pay for the organic clicks that you receive. It takes a lot of time to handle the on-page and off-page seo, but it still offers the best return on investment when compared to paid advertising hands down.
Proper Search Engine Optimization involves both on page and off page seo. On page seo involves the website and it's content which includes:
While off page seo involves factors that are not always controllable. And those factors include:
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