SEO is in a constant state of change for many reasons. With the primary reason being that the search engines are constantly tweaking their algorithms to both improve their search results, and also at the same time filter out results from websites that are using black hat techniques to improve their organic search rankings. Another motivation for the search engines to make changes involves advertising revenue. The better a website performs in the organic results, the less they will need to utilize pay-per-click advertising services like Google Adwords. During the last few years Google has been earning on average 100 million dollars per day and just under 3 billion dollars a month. Most of that from their online advertising. No matter what you think, they’re not your friends. They’re only focused on their profits and little else. If your business succeeds or fails, it makes no difference to them, as long as, they’re making a high profit from your online activities.

With all of that being said, the best way to save money with online advertising is to thoroughly optimize your website. You could slap a generic website together in an hour, open an Adwords account, and thirty minutes later have that site at the very top of the search results on the first page. But with taking that approach, you’ll probably go broke trying to do it, unless you have some deep pockets. The one fact that no one ever thinks about is the sheer number of advertisers online. The only way that your adwords or Bing ads are going to be displayed, is by you outbidding another business. You’re essentially beating each other down with your own severed limbs, while going broke trying to to so. And after everything, just because someone clicks on your ads, it doesn’t mean that they’ll convert to a paying customer. All of that has to be taken into account if you choose to go the paid advertising approach. Don’t get me wrong, paid advertising works well for many businesses. But for others it just doesn’t balance out, because they’re essentially just moving money around. As an example, some businesses may be paying Google $10.00 to $20.00 just to make a $30.00 sale. Where is the profit in that?

If you optimize your site properly, you can get a lot of traffic from organic results. Traffic that you don’t have to pay for by the click. Which will help decrease your cost per conversion. Optimizing your website involves a lot of hard work, but it’s dramatically cheaper than using paid advertising to bring in traffic. In the following pages I’ll discuss specific areas of Search Engine Optimization. And how you can perform it on your own website.

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Search Engine Optimization Techniques

White Hat SEO Information and Strategies

  1. What Is Search Engine Optimization?
  2. Creating Great Website Content
  3. What Are Title Tags?
  4. What Are Meta Description Tags?
  5. What Are HTML Header Tags?
  6. What Are Image Alt Attributes?
  7. The Top Online Business Directories For Gaining Local Citations
Search Engine Optimization Tutorials

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